Challenge

Taking an outdated brand logo along with a less than stellar website presence and merg

ing the two to ensure a better represented brand identity and quality user experience from a digital standpoint.

Our Approach

With leading ideas and carefully curated collaboration from new management, we were able to modernize the Casper’s “C” to a recognizable mark that re-energized the company’s look and quickly applied that creative momentum towards to website as well.  Further, we took full creative control of all video, animation, design and social channels to fully create a content strategy that was able to deliver quality content over a 12 month schedule, and ongoing, that was engaging enough to bring in new customers but also to help grow all channels with new followers.