Wisconsin Esports Summit
Create a logotype and branding guide for the inaugural and ongoing Wisconsin Esports Summit, based in Milwaukee.
Challenge
Taking an outdated brand logo along with a less than stellar website presence and merging the two to ensure a better represented brand identity and quality user experience from a digital standpoint.
Our Approach
As our third year being a contributing sponsor for the Wisconsin Esports Summit, we were proud to capture all the biggest moments as it shifted from The Mecca Bar & Grill in 2022 to the UW-M Panther Arena due to demand. We were contracted to design all the elements from logo, graphics, arena displays and social media pieces to promotional videos and the event capture edit. We’re excited for the 2026 event which is right around the corner and are hard at work creating the promo for it!
